An organization's healthcare marketing plan for an organization Assignment

An organization's healthcare marketing plan for an organization - Assignment Example The paper tells that healthcare organizations face the same challenges as corporations: the ability to provide the right services to the right market segment at the right place, time, and price. This ability has a clear marketing nature to it, which is why many healthcare organizations are pursuing marketing principles and practices to help them develop and achieve their strategic management goals. Kotler and Armstrong define marketing as â€Å"a social and managerial process by which individuals and groups obtain what they need and want through exchanging products and value with others†. The American Marketing Association provides the particular functions of marketing in building relationships that exchange value with one another: â€Å"Marketing† pertains to the wide range of â€Å"activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large†. Furthermore, Kotle r and Armstrong underscore that the marketing management’s most important task is to develop profitable relationships with customers. These marketing concepts can also be applied to the healthcare services industry, because healthcare is also considered a service that can be marketed to particular groups. The healthcare campaign is an educational project that will distribute educational information in diverse platforms: opening a health information clinic, mobile communications, electronic information screen, and gym. In the clinic, a doctor and nurse will be available to answer healthcare questions and train patients or customers about healthcare management skills. Leaflets and other educational materials will also be available at this clinic. That clinic can be named as education clinic, where the patient will get any information needed. The Hospital management can seek for an agreement contract with Etisalat, so that it can send educative material through SMS to the public . The public has to key in keywords and send them to a specific number, in order to access health materials, such as first-aid tips and ways of dealing with hypertension and seasonal illnesses, such as colds and heat strokes. The electronic information screen will be set up in the hospital. This screen is going to be similar to those screens that give directions inside malls. The healthcare screen will contain basic healthcare information and tips. The patients or visitors can click on these screens and choose among diverse healthcare topics, such as illnesses and healthcare manage

Employment Law In UK Essay Example | Topics and Well Written Essays - 2500 words

Employment Law In UK - Essay Example The research paper â€Å"title† highlights the employment law as an integral part of the legal statutes that runs a country. The interest of employees is a vital issue that should not be left in the hands of the employers. It is for this reason that many countries have implemented laws that protect the interests of the employees as compared to theory independent or self-employed counterparts. In UK, several statutes have been realized all in an aim to represent the interests of the employees actively and conclusively. Employee protection statutes are a significant item in UK law. Over time, there has been radical criticism about the constituents of these statutes and the definition that they give about who is an employee. Apparently, it has been said that independent workers who are sometimes referred to as self-employed people should be subjected to the protection and general provisions that are stated in employee protection statutes. This has however been subjected to a diff erent school of thought that argues the indifference between workers working under a contractual agreement and those that are independent or rather self employed. Self-employed workers are in no manner offered any form of protection under the provisions of employment law. The issue about who â€Å"self employed† an â€Å"employed† was contentious and it could not be clearly pointed out the differences that stands between the two. (Rose 2003, p.512). A test table that has been used to differentiate ideally between these two categories of workforce in UK was devised by the courts systems and assumed the shown model: Table 1: Tests differentiating employed &self employed Test Factors Control – defines the person who holds control over task, including the mode, timing and means of performing a task Obligated to obey orders, discretion made supervisory mode of working or hours of work. Integration - this shows the integration of work to the business There should exis t a grievance/disciplinary procedure to be followed which should be included in occupational benefit schemes. Economic Reality – Financial risk involved Method of payment to be used, investing in own business, tax and national insurance payment methods, and coverage of holiday/sick pay Mutuality of Obligation: evidence showing formal subordination to contract terms This includes the duration of engagement, terms of engagement, right to refuse work, custom in the trade. Based on Burchell et al (1999, p.11) According to the table, the courts attempted to identify the dependency level of the person to the employer. This was deemed important in identifying the individuals that were reliable for the provisions that are as stated in the employment law statutes. However, the degree at which the factors in question are considered was

Information Explosion Assignment Example | Topics and Well Written Essays - 1000 words

Information Explosion - Assignment Example While some of this vilification might have the concrete basis of simple retaliation; a good proportion of it is unprovoked with an attempt to sensationalize and target specific persons and organizations leading to defamation claims. In the paragraphs that follow we examine the treatment of obscenity and defamation issues on the internet in jurisprudence, supplanted with case laws. The concept of intellectual freedom is a draw-out from the First Amendment of the United States Constitution. This amendment guarantees freedom of speech by mandating that "Congress shall make no law abridging the freedom of speech" (US) An individual's right of free speech is, however, circumscribed. Very many forms of speech - e.g. defamation and obscenity - do not enjoy protection under the First Amendment. American jurisprudence has also afforded different levels of protection for speech depending on the method by which it is communicated or transmitted. A definition of obscene material was provided in the English case of Regina v. Hicklin (1868) by proposing that material is obscene if it corrupts the minds of those who are open to immoral influences. Most obscenity laws were based on this definition until 1957 when a US court in United States v. Roth defined obscene material as "material which deals with sex in a manner appealing to prurient interest,". In 1966 US Supreme Court in Woman of Pleasure v. The Attorney General (1966) added an angle to the obscenity test that the material must also be "utterly without redeeming social value". This diluted the law and made First Amendment protection available even to that material which entirely lacked literary value. Only with the case law Miller v. California (1973) did the US supreme court reigned in the "utterly without redeeming social value" dimension and redefined the present three stage obscenity test. The Supreme court stated that in order to ascertain if any material is obscene, the jury must reckon (1) whether "the average person, applying contemporary community standards" would find that the work, taken as a whole, appeals to prurient interest; (2) whether the work depicts or describes sexual conduct (defined by state statute) in a patently offensive way; and (3) whether the work, taken as a whole, lacks serious literary, artistic, political, or scientific value. In United States v. Thomas (1966) Rob ert and Carleen Thomas, owners of a computer bulletin board system were convicted for knowingly distributing and transporting obscene material in interstate commerce over the internet. The jury had applied the Miller obscenity test in this case. In Miller case, the Court insisted that juries should use a local standard to determine the prurient interest component, rather than applying any national standard. However in Pope v. Illinois. (1987) the "serious value" dimension was tested to a national standard. More importantly despite the evolution of the law over the years, US courts continue to find interpretation and application of obscenity law arduous. The solution appears to be determining a national standard carefully considering the tastes and inclinations of internet users.

Employment Law In UK Essay Example | Topics and Well Written Essays - 2500 words

Employment Law In UK - Essay Example The research paper â€Å"title† highlights the employment law as an integral part of the legal statutes that runs a country. The interest of employees is a vital issue that should not be left in the hands of the employers. It is for this reason that many countries have implemented laws that protect the interests of the employees as compared to theory independent or self-employed counterparts. In UK, several statutes have been realized all in an aim to represent the interests of the employees actively and conclusively. Employee protection statutes are a significant item in UK law. Over time, there has been radical criticism about the constituents of these statutes and the definition that they give about who is an employee. Apparently, it has been said that independent workers who are sometimes referred to as self-employed people should be subjected to the protection and general provisions that are stated in employee protection statutes. This has however been subjected to a diff erent school of thought that argues the indifference between workers working under a contractual agreement and those that are independent or rather self employed. Self-employed workers are in no manner offered any form of protection under the provisions of employment law. The issue about who â€Å"self employed† an â€Å"employed† was contentious and it could not be clearly pointed out the differences that stands between the two. (Rose 2003, p.512). A test table that has been used to differentiate ideally between these two categories of workforce in UK was devised by the courts systems and assumed the shown model: Table 1: Tests differentiating employed &self employed Test Factors Control – defines the person who holds control over task, including the mode, timing and means of performing a task Obligated to obey orders, discretion made supervisory mode of working or hours of work. Integration - this shows the integration of work to the business There should exis t a grievance/disciplinary procedure to be followed which should be included in occupational benefit schemes. Economic Reality – Financial risk involved Method of payment to be used, investing in own business, tax and national insurance payment methods, and coverage of holiday/sick pay Mutuality of Obligation: evidence showing formal subordination to contract terms This includes the duration of engagement, terms of engagement, right to refuse work, custom in the trade. Based on Burchell et al (1999, p.11) According to the table, the courts attempted to identify the dependency level of the person to the employer. This was deemed important in identifying the individuals that were reliable for the provisions that are as stated in the employment law statutes. However, the degree at which the factors in question are considered was

Oceans support Essay Example for Free

Oceans support Essay What would happen to the earth’s terrestrial and aquatic species (a) if most of the world’s oceans disappeared and (b) if most of the world’s land disappeared? a) More than two- thirds of the earth’s surface is covered with oceans. These oceans support up to nine tents of the habitable environmement without which most the living organisms will perish. Several life forms are supported by the oceans. The coral reefs, salt marshes and sea grass beds are exampls of ocean environments which support a large number of species which live in symbiosis. It is vital to note that ocean water support land- dwelling organisms. The oceans influence the climate andd weather thus affecting life on land. The water from the ocean evaporates and rises. It then cools and forms rainfal which is important for the survival of land -dwelling organisms. The rainfall is also the basiss of rivers and lakes. It can therefore be concluded that if the oceans disapeared, most of the living organisms will dissapear. Perhaps a few organisns will remanin from the little water available but eventually it will dry up and no more life on earth. b) If most of the land disapeared, most land vegetation would dissapear. This means less food for land animals hence most land animals would die. Some aquatic animals depend on land for reproduction. Thus lack of land may cause extinction of such animals. This may cause imblance of life in the ocean causign the death of more life. It can be argued that most organisms would dissapear but some aquatic animals will survive. Why do deserts and arctic tundra support much smaller biomass of animals than do tropical forests? Why do most animals in tropical rain forest live in its trees? Arctic tundra occur at high latitudes. They receive little water as precipitation. Howewer, their soil remains wet since there is little evaporation due to low temperatures. Also the low temperatures lead to freezing of the soil thus prevenitng underground drainage. The low temperature affects the soil and climate in general and cannot favor the survival of many animals. This impplies low biomass. In the deserts there is a lot of heat and lack of water. Therefore desert animals must develop serveral adaptations in order to survive. Most are noctunal. Due to extra care the animals need to survive, they may not get favourable conditions for cohabiation hence low rate of reproduction. Most animal species cannot survive in the desert leading to low biomass. On the other hand toripical forests receive much rain and warmth throught the year and therefoe consist of tall trees. Due to availability of food and favourable climate many animals live in the forets. The animal reproduce faster than in the deserts. This results to a greater biomass. Many animals in the forest live in trees since they have to adopt themselves to the forests. The trees are tall and therefore the animals have to climb to find food and sunlight. The insects and birds mostly depend on nector which has to be found high up the trees. How would you reply to someone who argues that we should not worry about our effects on natural systems because natural succession will heal the wounds of human activities and restore the balance of nature? If nature is left alone it will always heal itself. Human activities deplete natural resources at a rate faster than it can sustain. Due human activities, there has been destruction of habitats. Forests have been destroyed which will take several years to recover. In the seas and oceans, there has been overexploitation of fish which bring about imbalance of aquatic ecosystems. Many fish species have become extinct which affects all organisms in the food chain. Human activities have also brought about global warming which has led to climate change. This change leads to extinction of plant and animal species. Man has also brought in some alien species of plants and animals which may affect those organisms in their natural habitat. How would you reply to someone who contends that efforts to preserve natural systems are not worthwhile because nature is largely unpredictable? One can argue that nature is unpredictable. However, most of the ways of nature are known. For instance it is known fish eat planktons. It is expected that if there is overfishing, there would be excess of phytoplankton. This will affect all other members in the food chains. Consequently marine life would be affected. Excess phytoplankton may decay and cause further damage. Some members in the food chain may become extinct. Also careless use of chemicals affects the sea life thus destabilizing the sea life. Inasmuch natural disasters and the course of nature may cause damage, deliberate harmful activities cause great damage quickly than would have been caused by natural disasters.

Toussaint LOuverture and the Haitian Revolution

Toussaint LOuverture and the Haitian Revolution This investigation will cover the topic of the Haitian Revolution (1791-1804) with the specific focus of the revolutionary leader, Toussaint LOuverture. The research question is: To what extent did the leadership of Toussaint LOuverture result in the success of the Haitian Revolution? Two of the sources used in this investigation include the translation of an autobiography of Toussaint LOuverture and a book on the Haitian Revolution. Memoir of General Toussaint LOuverture The autobiography of Toussaint LOuverture is a primary source as it was written by the revolutionary leader himself during his life. LOuverture wrote this account of the revolution and his role in it after the Haitian Revolution while he was in prison in 1803. This autobiography is significant to this investigation because it directly tells his account of the events and will be important in investigating LOuvertures role in the revolution. This document contains value for its origin because it is a first hand account of an important historical figure. The autobiography begins with LOuverture stating that he was commanded by the French government to give a truthful account and reflection, thus giving it its value from purpose. This source also has value from its content because LOuverture discusses battles, important figures, and communications between nations and leaders in great detail. This document is limited by its origin because LOuverture originally wrote this autobiography in French so the document in examination is a translation. A limitation in its purpose is that it was written to account the Haitian side of the conflict and therefore is biased because he was only examining one side. A limitation in its content is that this document is only one mans view and it does not present anything from the opposing French view. A Concise History of the Haitian Revolution The next source is a book on the history of the Haitian Revolution written by Popkins, an American professor and scholar. It was published in 2012, long after the events of the Haitian Revolution, and it is all based on archival research so it is a secondary source. This significance of this document to this investigation is that it will provide a big picture account and analysis of the Haitian Revolution and of Toussaint LOuvertures role. This source has value because it was created for the purpose of historical accuracy and looking at multiple views. Additionally, this source has value for its origin because the author had no personal connection to the events, eliminating potential bias due to the author belonging to one side of the conflict. The author is also stated to be an expert in French and Haitian history, further eliminating bias because of limited knowledge. A value in its content is that this book examines interpretations from many different sources. A limitation by the content of this source is that the author has no personal knowledge of the events of the Haitian Revolution or of Toussaint LOuverture. The source is also limited by its origin because it was created a long time after the events it covers. Additionally, it is limited because it was created for the purpose of making a concise overview of the Haitian Revolution, limiting the detail and specific knowledge included in it. Part B: Investigation Word count: 1255 The Haitian Revolution was a bloody uprising and the only successful slave revolt in history (Girard 28) . Haiti was a French slave colony until the slaves revolted against France. The revolution resulted in the liberation of the slave population and the creation of a black republic. The slaves had no formal organization and therefore relied on the leadership of one man: Toussaint LOuverture. General LOuverture was of African heritage, speaking a native African tongue as well as French (Myers 6). His life as a slave gradually improved as he was promoted to higher positions and was allowed to live a comfortable lifestyle, including family life, profit, and education (Rainsford 243). His access to education and literature was crucial to his ability to lead militarily and politically. He gained his freedom after fifty years of slavery, by which time he had developed strongly rooted ideals about his race and their emancipation (Beard 22). When the slave revolts began, LOuverture did not immediately join the fight and instead, seeing how brutal the uprising slaves were, decided to be patient (Rainsford 246). This demonstrates that LOuverture did not have any role in beginning the slave revolts because he did not join the cause until later. Once he did join the fight, he served as a soldier, and soon was promoted to various leadership roles, under a general known for his brutality (246). At this time, the slaves were filled with rage and passion and they carried out violent attacks. LOuverture saw this and realized that change was not going to come about in this manner. (244). This knowledge laid the basis for LOuvertures level headed approach to war and politics. The slave revolts were generally disorganized and haphazard (Rainsford 243), as none of these slaves had military or political training, let alone basic education. LOuverture joined the revolt equipped with the knowledge to lead a military and political uprising and the character to solicit followers (Rainsford 244). LOuverture had much success as a general fighting the French and a as a nation builder. He claims in his autobiography that the peace and economic success of the island were all [his] work (Louverture Memoir 295). It would seem that LOuvertures leadership had created a functioning society out of a slave state. Haiti had a working economy under his leadership because he focused the economy on the agricultural production which had been the status quo during French rule when the island produced large amount of coffee and sugar for Europe (295). Although many Haitians were angry with the relatively unchanged economy, it worked to stabilize the infant nation (Rainsford 240). General LOuverture was very successful at leading the slave armies. Along with his assisting generals, Christophe and Dessalines, he was able to pressure all British forces who were at the time in conflict with the revolutionaries to withdraw from the island (Bell 114). He was also very successful in negotiating with the French General Leclerc, who misrepresented Frances orders by attacking LOuverture and his forces. LOuverture was able to calmly respond by arranging a diplomatic meeting and creating a resolution about territorial boundaries, proving his advanced diplomatic ability (Louverture Memoir 296). He also proved advanced military ability by defending cities against French Gen. Rochambeau. One specific battle was at La Croix, during which LOuverture fought off Rochambeaus force which far outnumbered his own (304). Dessalines and Christophe also proved very capable and they worked cohesively with each other and with LOuverture (301).ÂÂ   LOuvertures leadership empowere d the Haitian people and the slave armies and his reputation had such a lasting effect that he became a heroic figure for anti slavery activism in the U.S. He was described by some activists in the mid-1800s as being among historys greatest men (Clavin 38).ÂÂ   His character became a symbol of anti slavery idealism and, on a larger scale, of racial equality (35). LOuverture was proof of the ability of black men to achieve feats comparable to white men, showing that the races were equal (38). His success had revolutionary implications because this was the first time a black slave population had ousted a white population (Popkins 6). It is consistently accepted by the preceding sources that LOuverture is the man who lead the Haitians to freedom and the start of an independent nation. However, LOuverture had no role in declaring the independence of the nation because at the time he was in prison in France. In 1802 LOuverture was imprisoned by France until his death in 1803 (Louverture Memoir 305). Thus, he was absent during the finals days of the revolution. After his imprisonment, Christophe and Dessalines continued the fight and forced out the French armies of Rochambeau and Leclerc (Dubois 41). It was Dessalines, in fact, who officially declared Haitis independence and named the nation (History.com). Popkins book, A Concise History of the Haitian Revolution, discusses the less romantic side of LOuvertures rule. LOuverture put in place an authoritarian government with the goal of protecting the freedom of the black population, with himself as the head figure (Popkins 90). The new government had to be able to pro tect the people from other revolts within the nation, as well as from invasion from other nations (91). The fact that there were other revolts within Haiti itself demonstrates that LOuverture was not completely successful at achieving unity. In a letter to the people of Haiti, LOuverture says that some of the Haitians provoke the disunity of citizens and the disorganization of the current state of affairs, showing that the country was not unified (LOuverture Letter). LOuverture implemented increasingly violent means to maintain his authority, because the Haitian people did not wish to cooperate with him and in fact, many resented his authority (Popkins 91). Popkins work tells the events from a different angle than the previously discussed sources. While Popkins is not directly contradicting Clavins statement that LOuverture was a great man, he provides us with some contradictory evidence of LOuvertures political achievement (Clavin 38). It becomes clear, then, that LOuvertures leade rship was not flawless, as it is portrayed in some ideological accounts of the man. In summary, Toussaint LOuverture was a qualified leader who rose to command the slave armies of the Haitian Revolution. He played an important role in unifying the slave armies as well as building a functioning nation. LOuverture was crucial in organizing the Haitians in revolution against the French and his authoritarian rule kept the nation together despite internal conflict. His character was admired by Haitians at the time and by American anti slavery activists. The general, however, does not play the singular role of Haitian liberator. LOuverture had no role in the beginning of the revolutionary cause, and he had no role in the declaring of independence. Furthermore, there are contrasting views of LOuverture: as an idealized hero and as an authoritarian ruler. Many authors write of the general as an impressive man and a symbol of racial equality, yet there is also evidence of him being violent and unsuccessful in unification. To LOuvertures credit, the local situation was far to o combustible for gradual reform, and he did all that any man could to stabilize the nation (Brown 4). He did more than any other one person did in the efforts to establish the free nation of Haiti. In conclusion, General Toussaint LOuverture was a pivotal figure in the success of the slave armies and in the building of the Haitian nation, but he did not lead the Haitian slaves completely from oppression to republic. Part C: Reflection Word count: 412 In my investigation, I discovered that the modern-day view of Toussaint LOuverture is one of an idealized hero. His image has been used by many biographers to support anti slavery movements and to explore racial equality. Many secondary accounts of LOuverture give the man high praise and essentially create him as an ideological figure rather than a historical figure. While this situation provides ample works praising LOuverture, it creates an issue in which it is challenging for historians to find purely factual accounts as well as opposing accounts of his role in the Haitian Revolution. I examined primary and secondary sources in my investigation. The secondary sources proved valuable in that they provide big picture looks at the events surround LOuverture and the revolution. The primary source of LOuvertures memoir proved valuable because it provided first hand accounts of events which are likely to be accurate and truthful. I was challenged with my primary source because it provid e only small areas of information, lacking the big picture view of the Haitian revolution which I found in my secondary sources. I learned from this the challenges that historians face when creating secondary historical works based on primary sources. When doing my research, I located the parts of each work dealing specifically with Toussaint LOuverture. Some of my sources covered much more than my area of focus so I had to limit where I looked within each source. I then organized my sources by their purpose in my investigation: information on Toussaints life, positive views of his leadership, and skeptical views of his leadership. While in many areas of research facts can be obtained with pure objectivity, historical research does not have this luxury. In my investigation I gained awareness of the challenges historians face in finding accurate information. Historical archive-based research is challenging because all works contain some level of bias. Another issue I faced is that there is limited documentation available addressing the opposing sides to the Haitian Revolution. This is because the French and European people paid little attention to the slave revolts at the time (Popkins 10). This leaves historians with a limited scope of documentation from which to create secondary accounts. It is the role of the historian to discern the accuracy of sources by evaluating their value and limitations, which I did in my own investigation. I also learned from my investigation that the significance of historical figures may change over time due to historians purposes for writing. Works Cited Beard, John Relly. The Life of Toussaint LOuverture, the Negro Patriot of Hayti: Comprising anÂÂ   Account of the Struggle for Liberty in the Island, and a Sketch of Its History to the Present Period. Chapel Hill, NC: U of North Carolina, 2012. Questia School. Web. 15 Mar. 2016. Bell, Madison Smartt. Toussaint Louverture: A Biography. New York: Pantheon, 2007. Print. Beard, J. R., and James Redpath. Toussaint LOuverture: A Biography and Autobiography. Freeport, NY: for Libraries, 1971. Print. Brown, Gordon S. Toussaints Clause: The Founding Fathers and the Haitian Revolution. Jackson, MS: U of Mississippi, 2005. Questia School. Web. 15 Mar. 2016. Clavin, Matthew J. Toussaint Louverture and the American Civil War: The Promise and Peril of a Second Haitian Revolution. Philadelphia: U of Pennsylvania, 2010. Questia School. Web. 28 Mar. 2016. Dubois, Laurent. Haiti: The Aftershocks of History. New York: Metropolitan, 2012. Print. Girard, Philippe R. Haiti: The Tumultuous Historyfrom Pearl of the Caribbean to Broken Nation. New York: Palgrave Macmillan, 2010. Print. History.com Staff. Haitian Independence Proclaimed. History.com. AE Television Networks, 2010. Web. 11 Apr. 2016. LOuverture, Toussaint. Letter to the Citizens of Color and Free Negroes of Saint-Domingue by Haiti 1791. Themarxists.org. Trans. Mitch Abidor. Marxists.org, 2007. Web. 09 Apr. 2016. Louverture, Toussaint. Memoir of Toussaint LOuverture. Boston: James Redpath, 1863. Print. Myers, Walter Dean, and Jacob Lawrence. Toussaint LOuverture: The Fight for Haitis Freedom. New York: Simon Schuster for Young Readers, 1996. Print. Popkin, Jeremy D. A Concise History of the Haitian Revolution. Malden, MA: Wiley-Blackwell, 2012. Questia School. Web. 15 Mar. 2016. Rainsford, Marcus. An Historical Account of the Black Empire of Hayti Comprehending a View of the Principal Transactions in the Revolution of Saint Domingo, with Its Antient and Modern State. London: J. Cundee, 1805. Print.

Essay --

Nehal Banik 12-12-13 Period 4 Room 121 The Noble Gettysburg Address The Gettysburg Address simply conveys the ideas that expands his wisdom of politics and Civil War, and civilizes those who wish to respect the dead that passed away fighting for their country. Abraham Lincoln, a great spokesman, and wise critic, throughout his speech uses many techniques that grasp his audience’s attention and pull them into the scenario at hand. His speech contains miscellaneous information from throughout human history that respects the great men that have fought for this country, and pertains to circumstances that would have been helpful in convincing his audience. The Gettysburg Address uses parallel structure that determines the tone of relaying a message of lost soldiers that fought for their part in the country. He is trying to establish a purpose where the Union needs to succeed and cannot perish before the country is whole again. The Gettysburg Address was written in a form that was meant to show his audience what had happened at Gettysburg; one of t he bloodiest and goring battles of the war; and was meant to convey his idea of our nation, and address the people about the peace and sacrifices that have been made so that the war would come to end and the that the nations success would not go down in vain. The purpose of his speech was to rally the people and spread his idea to the nation; to represent that the ideas that encircled the documents written by the founding fathers, and not let their imposing deaths go in vain. In the text, Lincoln begins to state, â€Å"That government of the people, by the people, shall not perish from the earth.† Lincoln translates the morals once taught by the founding fathers; government and democracy will... ... parallel structure not only are represented without restraint, but they were conveyed in respected manners of the viewer’s bias and were therefore abiding. The purpose and main ideas of the Gettysburg Address was to honor the brave soldiers that fought in the blood battles, and complete their task that was not finished. He begins to stress the importance of liberty and freedom. He wants the nation to be whole again and united so that they can improve it for the future generations. He tries to convey a message to everyone that they all have a part in the war and when they realize their job they can finally begin to move forward. The Gettysburg Address tells the people of America that even if many are lost, that their specific mission is not finished and there is still much to do before freedom can be portrayed by the people that live henceforth on this continent. Essay -- Nehal Banik 12-12-13 Period 4 Room 121 The Noble Gettysburg Address The Gettysburg Address simply conveys the ideas that expands his wisdom of politics and Civil War, and civilizes those who wish to respect the dead that passed away fighting for their country. Abraham Lincoln, a great spokesman, and wise critic, throughout his speech uses many techniques that grasp his audience’s attention and pull them into the scenario at hand. His speech contains miscellaneous information from throughout human history that respects the great men that have fought for this country, and pertains to circumstances that would have been helpful in convincing his audience. The Gettysburg Address uses parallel structure that determines the tone of relaying a message of lost soldiers that fought for their part in the country. He is trying to establish a purpose where the Union needs to succeed and cannot perish before the country is whole again. The Gettysburg Address was written in a form that was meant to show his audience what had happened at Gettysburg; one of t he bloodiest and goring battles of the war; and was meant to convey his idea of our nation, and address the people about the peace and sacrifices that have been made so that the war would come to end and the that the nations success would not go down in vain. The purpose of his speech was to rally the people and spread his idea to the nation; to represent that the ideas that encircled the documents written by the founding fathers, and not let their imposing deaths go in vain. In the text, Lincoln begins to state, â€Å"That government of the people, by the people, shall not perish from the earth.† Lincoln translates the morals once taught by the founding fathers; government and democracy will... ... parallel structure not only are represented without restraint, but they were conveyed in respected manners of the viewer’s bias and were therefore abiding. The purpose and main ideas of the Gettysburg Address was to honor the brave soldiers that fought in the blood battles, and complete their task that was not finished. He begins to stress the importance of liberty and freedom. He wants the nation to be whole again and united so that they can improve it for the future generations. He tries to convey a message to everyone that they all have a part in the war and when they realize their job they can finally begin to move forward. The Gettysburg Address tells the people of America that even if many are lost, that their specific mission is not finished and there is still much to do before freedom can be portrayed by the people that live henceforth on this continent.